Is Your Annual Report 2000 and Late? A Guide to Annual Reports in the Digital Age

#TipsTuesday! Creating awareness is oftentimes folded into the mission of many nonprofits. So how do you get your annual report to not only steward your supporters, but to grab attention for your mission and the impact that you are making? We’ve put together our TOP TEN pointers: 1. Keep it Short and Sweet… Did you know that a person’s attention span is 8 seconds while the average goldfish’s is 9 seconds? It’s time to move away from the Dinosaur Age of twenty-page reports and to include interactive elements that keep the reader engaged. 2. Pick a theme that allows the focus to be on the mission rather than the fundraising. Keep the theme flowing through the headings/subtitles. For example, a

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