Giving Isn't Just For The Christmas Season

Holy Thursday, Batman! Lent is almost over, and I’m sure that we are all ready for the Easter holiday. Below is a recap of some of our tips to maximize giving during the Easter and Passover Seasons for our religious and secular nonprofit clients. Now is a great time to evaluate what worked or didn’t work and to weave some of these tactics into next year’s plan: 1. Run a six-week campaign during Lent! Easter season, beginning with Lent is an excellent time to reinvigorate giving. It’s a great opportunity for a six-week campaign with Ash Wednesday and Easter Sunday serving as “campaign kick-off” and “commitment weekend” bookends. Palm Sunday Weekend makes for a nice ROBO call or Phone-a-thon

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